Integración de la optimización de la experiencia de búsqueda (SXO), la usabilidad, la arquitectura de la información y la accesibilidad web

explorando un terreno común para mejorar la visibilidad en buscadores

Autores/as

DOI:

https://doi.org/10.54886/ibersid.v18i1.4966

Palabras clave:

Search eXperience Optimization, Search Engine Optimization, Factores SEO, Visibilidad web, eXperiencia de usuario, Accesibilidad web, Usabilidad, Arquitectura de la información

Resumen

Los buscadores han incorporado varios factores relacionados con la UX y un análisis más preciso de la intención de búsqueda de los usuarios para satisfacer mejor sus necesidades. Objetivos: identificar los puntos en común entre tres disciplinas relacionadas con la UX: usabilidad, arquitectura de la información y accesibilidad web, y el SEO, en el contexto de la Search eXperience Optimization. A partir de un análisis de la literatura, se han identificado, contextualizado y justificado los factores en común entre el SEO y las demás disciplinas. Se ha puesto de manifiesto que ciertas buenas prácticas propias de estas disciplinas contribuyen a mejorar la visibilidad de las páginas web en los buscadores. En concreto, se han identificado un total de 37 factores relacionados. La incorporación de las prácticas identificadas puede derivar en un mejor rastreo, indexación e interpretación de los contenidos por parte de los buscadores.

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2024-06-14

Cómo citar

Alcaraz-Martínez, R. (2024). Integración de la optimización de la experiencia de búsqueda (SXO), la usabilidad, la arquitectura de la información y la accesibilidad web: explorando un terreno común para mejorar la visibilidad en buscadores. Ibersid: Revista De Sistemas De información Y documentación, 18(1), 37–53. https://doi.org/10.54886/ibersid.v18i1.4966

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