Publidocnet, an on-line source of information for advertising and education

Authors

  • Juan Carlos Marcos Recio Departamento de Biblioteconomía y Documentación, Facultad de Ciencias de la Información, Universidad Complutense de Madrid, España

DOI:

https://doi.org/10.54886/scire.v11i2.1523

Abstract

The Advertising Documentation (PubliDocNet) website is presented as a documentary work tool in the area of advertising and education. It covers documentary and advertising activities, audio-visual documents and new forms of participation for the professionals dedicated to this sector and also for the students. Statistical studies on the use and participation in the different educational activities are also reviewed. The steps to be taken in order to draw up advertising strategies and the functions which the advertisers and agencies have to undertake are offered as well

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Published

2005-06-01

How to Cite

Marcos Recio, J. C. (2005). Publidocnet, an on-line source of information for advertising and education. Scire: Knowledge Representation and Organization (ISSNe 2340-7042; ISSN 1135-3716), 11(2), 99–117. https://doi.org/10.54886/scire.v11i2.1523

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Section

Articles