Strategic analysis of a virtual reference service

Authors

  • Ieda Pelogia Martins Damian Universidade de São Paulo Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto
  • Márcia Regina Silva Universidade de São Paulo Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto

DOI:

https://doi.org/10.54886/ibersid.v8i0.4133

Keywords:

Virtual reference service, SWOT analysis, Academic libraries, Central Library of the Universidade de São Paulo in Ribeirão Preto

Abstract

The virtual reference service (SRV) refers to ways of providing reference service and information through information technology, and can bring a number of benefits to its participants. Being a new technology, there are many resources that can be explored for the benefit of the university libraries and their users. in this direction, this study intends to apply the methodology of SWOT analysis to a university library site with the intention of building parameters that may subsequently contribute to the development of an analytical model of the virtual reference service. It was verified that the SRV is an opportunity to increase customer satisfaction and the interaction of university libraries with their users. Therefore, university libraries should explore the potential of these services, and invest in a mediation and learning interface.

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Author Biographies

Ieda Pelogia Martins Damian, Universidade de São Paulo Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto

Doutora em Administração de Organizações pela Universidade de São Paulo/Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto. Professora Doutora do Curso de Ciências da Informação, Documentação e Biblioteconomia da FFCLRP/USP

Márcia Regina Silva, Universidade de São Paulo Faculdade de Filosofia, Ciências e Letras de Ribeirão Preto

Doutora em Educação pela Universidade Federal de São Carlos. Professora Doutora do Curso de Ciências da Informação, Documentação e Biblioteconomia da FFCLRP/USP

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Published

2014-10-06

How to Cite

Damian, I. P. M., & Silva, M. R. (2014). Strategic analysis of a virtual reference service. Ibersid: Journal of Information and Documentation Systems (ISSNe 2174-081X; ISSN 1888-0967), 8, 125–130. https://doi.org/10.54886/ibersid.v8i0.4133

Issue

Vol. 8 (2014)

Section

Case studies, research in progress, short articles and notes

License

Copyright (c) 2014 Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

© 2007- . Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.