Information on the Internet: new challenges in international marketing research

Authors

  • Rosa Llamas Alonso Departamento de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de León, España

DOI:

https://doi.org/10.54886/scire.v8i2.1180

Abstract

At the present time the core of productive factors on which traditional enterprise management was based has been extended including information as an asset of strategic importance. For organizations with international focus, the information need acquires a greater relevance, as it constitutes the departure point of all foreign activity. The excess of information is generating a market eager for management information systems supported by information technologies. The aim is to implement an information system for international markets on Web, that facilitates the decision making in international marketing

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Published

2002-06-01

How to Cite

Llamas Alonso, R. (2002). Information on the Internet: new challenges in international marketing research. Scire: Knowledge Representation and Organization (ISSNe 2340-7042; ISSN 1135-3716), 8(2), 189–200. https://doi.org/10.54886/scire.v8i2.1180

Issue

Vol.8, N.2 (2002)

Section

Articles

License

Copyright (c) 2002 Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

© 1996- . Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.