What do we mean when we speak about homeopathy on the web?

a content analysis

Authors

  • María-José Baños-Moreno Odilo https://orcid.org/0000-0001-9137-1330
  • Eduardo R. Felipe Instituto de Engenharia de Sistemas e Tecnologia da Informação, Universidade Federal de Itajubá
  • Zuriñe Piña-Landaburu Facultad de Ciencias de la Documentación, Universidad Complutense de Madrid
  • Mauricio Almeida Escola de Ciência da Informação, Universidade Federal de Minas Gerais

DOI:

https://doi.org/10.54886/scire.v28i1.4745

Keywords:

Homeopathy, Term extraction, Crawler by domain, Crewlers, Content analysis, Web

Abstract

An analysis of the content of the web pages that deal with homeopathy is carried out. The aim is to determine their trends, typology, most prominent domains, and most used terms. To do this, the most representative terms in the field have been identified and a group of seeds has been selected. Both elements are the starting point for “Crawler by domain”, an application developed to collect web pages. The results show that many pages in the sector have a positive view of homeopathy. That is logical considering that a large part has as its purpose the sale of homeopathy products and/or services or they are specialized portals in it. As a general conclusion, the tendency of these sources to offer content with a positive bias and easily understood by the average user, together with the relative scarcity of pages with a critical sense or even without bias, may be a factor that encourages users to lean towards for the use of this pseudotherapy, since it is possible that it is interpreted as effective proof of its benefits.

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Published

2022-06-16

How to Cite

Baños-Moreno, M.-J., Felipe, E. R., Piña-Landaburu, Z., & Almeida, M. (2022). What do we mean when we speak about homeopathy on the web? a content analysis. Scire: Knowledge Representation and Organization (ISSNe 2340-7042; ISSN 1135-3716), 28(1), 13–22. https://doi.org/10.54886/scire.v28i1.4745

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Articles