Analysis of rich answers in Google
DOI:
https://doi.org/10.54886/scire.v29i1.4908Keywords:
Rich answers, Featured snippets, GAB, SEO, Search engine, Google, AEOAbstract
In Web Information Retrieval, search engines, such as Google, include features that return direct responses to user queries. These answers try to solve an information need and are known as rich answers. To find out how these results are presented and how it affects search engine optimization, an analysis of the featured direct responses presented by Google has been carried out. In this work, a collection of informational questions expressed in natural language with the terms "what is" has been examined. The ranking of results has been analysed, identified the characteristics of the direct responses. Also, SEO factors that can determine the relevance of the fragment with respect to the query have been explored. This work confirms that the answer is not necessarily taken literally from the web page and confirms that the solution to the questions can come from various resources. The direct response fragments and other rich answers can occupy close to half of the main results page, taking on a greater role and scroll down the rest of the organic results. Direct answers provide a change in search habits and a new way of browsing the web based on a hyperlinked question-answer system.
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© 1996- . Authors retain their copyright, but transfer the exploitation rights (reproduction, distribution, public communication and transformation) to the journal in a non-exclusive way and guarantee the right to the first publication of their work to the journal, which will be simultaneously subjected to the license CC BY-NC-ND. Authors take whole personal responsibility on fulfilling all the appropiate ethical codes and laws, and obtaining all the necessary copyright permissions regarding their articles. Institutional and self- archiving is allowed and encouraged.
